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ACHIEVEMENTS

Revenue Growth & Business Expansion

  • Successfully delivered 22% year-on-year revenue growth, increasing pharmacy retail revenues from AED 1.4Bn to AED 3.0Bn+.
  • Expanded pharmacy operations through strategic acquisitions, franchise partnerships, and market penetration strategies.
  • Spearheaded the introduction of new product categories, including non-pharma retail kiosks, contributing to 4% of total revenue.



Operational Optimization & Process Improvement

  • Enhanced prescription workflows, reducing patient waiting times by 20% while increasing pharmacist productivity from 20 patients/day to 37 patients/day.
  • Optimized supply chain efficiency, re-engineering delivery processes to ensure on-time fulfillment for 375 pharmacies and 300 modern trade customers.
  • Led the implementation of an enterprise-wide ERP system, enhancing inventory tracking, business intelligence, and operational decision-making.



Digital Transformation & Innovation

  • Launched an system driven home delivery service, reducing prescription leakage by 50% and increasing revenue by making medications more accessible.
  • Established an e-commerce platform for pharmaceutical and wellness products, driving 20%+ of total pharmacy sales through online channels.
  • Developed and implemented a neutral-label product range, achieving a margin of over 55% and contributing 10% of total revenue.



Workforce Development & Talent Management

  • Designed and launched an employee appreciation program, to recognize and motivate high-performing staff.
  • Implemented Oracle Fusion-based performance reviews, aligning competency frameworks with KPI-driven business goals.
  • Led organization-wide change management initiatives, fostering a customer-centric culture and improving operational efficiencies.